According Malki Kawa, manager of UFC star Jon Jones, his newly announced sponsorship deal with Nike could be groundbreaking for MMA.
In a recent interview, Malki says;”It legitimizes the sport in such a big way,” Kawa said. “It opens the door for every other fighter out there because now, if you’re an intelligent manager or marketing guy, you go to people and say, ‘Hey, look, Nike’s in our sport ai??i?? they’ve got Jon Jones. You can’t get Jon Jones ai??i?? Nik\’s got him. But there are other opportunities.'”